Tao of Sports Ep. 76 - David Higdon (President & Owner, Bakersfield Jam NBADL)

Mar 26, 2013 · 34m 9s
Tao of Sports Ep. 76 - David Higdon (President & Owner, Bakersfield Jam NBADL)
Description

  The NBADL Bakersfield Jam have an interesting history since the team’s inception in 2006. Jam Co-Owner and Team President David Higdon explains some of the early missteps of the team,...

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The NBADL Bakersfield Jam have an interesting history since the team’s inception in 2006. Jam Co-Owner and Team President David Higdon explains some of the early missteps of the team, along with its resurrection in a unique way. The Jam went from a 10,000 seat downtown arena that they couldn’t fill while losing money, to a 400 seat practice facility in which they now generate a large B2B audience amid no walk-up tickets and a tidy profit. The concept is so new that several NBADL teams are looking to see where the Jam’s experiment is a blue print for the future. Twitter: @BakersfieldJam
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Author Tao of Sports Podcast
Organization Tao of Sports Podcast
Website -
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